As a physical extension of their catalogue designs for the Dior Homme A/W14 collection, the legendary art and design creatives M/M (Paris) have also conceived a temporary in-store installation for Dior Homme in New York's Soho.
The installation takes its cue from the aesthetic M/M (Paris) created in the A/W14 catalogue as photographed by Karim Sadli, in particular the bold use of alphabetic iconography and the pageant of light effects.
April 24, 2014
Installation for Dior Homme Soho, by M/M (Paris), 2014