Challenged with the brief to create a concept that works across both New York and London fairs, London-based Studio Frith created a stunning new series of campaigns for Frieze Art Fair. Their concept took inspiration from the migratory birds that flock to Randall's Island (the location of Frieze New York) each Spring and then followed this through with a series of birds that are relevant to both locales. Working with photographer Amber Rowlands, the campaigns have the typically fresh and somewhat surreal appeal of all Studio Frith's work. The campaign has been rolled out over advertising, marketing and communications for the Fairs.
October 13, 2014