Frith Kerr, founding director of Studio Frith, discusses the studio's new identity campaign for Frieze Art Fair. The article for online magazine It's Nice That highlights the studio's concept of "International Nomads" - a selection of birds that respectively either migrate to Randall's Island (the location of Frieze New York) or habituate themselves around Regent's Park (Frieze London). Working with photographer Amber Rowlands, the series depicts these migratory birds in flight and infront of the very identifiable flora of each locale. Studio Frith have, according to the article, captured "the striking diversity and breadth of Frieze as it exists... in its 12th year".
Frith Kerr discusses her studio's work for the Frieze Art Fair Identities, October 2014
Maisie Skidmore, It's Nice That, October 15, 2014