Pei-Ru Keh features Colour and Production (Frieze New York / Collective Design) in Wallpaper* online.
Inside the Frieze Viewing Room (8-15 May), find Collective Design Fair’s exhibition ‘Color and Production: From the Atom to the Void’ – adapted and bought to life through augmented reality. ... With the swift cancellation of all the spring art and design fairs around the world, the race to adapt things to the digital realm has been equally intense, particularly in the lucrative art world. This week, Frieze unveils an ambitious new digital initiative, Frieze Viewing Room, dedicated to the fair’s New York edition, which would have taken place from 8-15 May. Alongside the creation of the all-new platform, which enables viewers to enter over 200 virtual viewing room spaces aided by augmented reality technology, Frieze has remained true to its already scheduled programming, including a collaborative exhibition with Collective Design Fair, curated by Libby Sellers.
